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Centralizing Oversight on Social Media

Highline School District

Catherine Carbone-Rogers, Chief Communications Officer
Tove Tupper, Asst. Director of Communications

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The 6 “bold goals” the district sets for its students (00:04:06)
How school social media was like “the wild west” before they instituted policies (00:05:39)
“Is this child part of our photo opt-out list?” and other problems with decentralized social media (00:06:27)
Tackling the issue of staying compliant with state public records laws (00:07:50)
The three elements every social media account owner needs to register an account with the district (00:09:50)
The four keys to successfully centralizing oversight (00:13:12)

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“Social media was like the wild west…”

Up until about a year ago, Tove Tupper and her team at Highline Public Schools had little in the way of protocol for managing the dozens of social media accounts that were sprouting up in their district.

Although they’d had a social media policy in place for years, Tove and her colleague Catherine Carbone Rogers hadn’t yet formulated a plan to make sure all the social media accounts in their district were in compliance.

This presented a multitude of problems for the communications team—they didn’t know whether parental permission had been granted to share photos of the students who were being featured on individual school or club pages, and they didn’t know who “owned” the many disparate accounts linked to their district.

At some point, Catherine says, “we knew it was time to reign in our social media cowboys.”

“We realized,” she says, “that we had two problems. One, we needed to monitor and regulate social media at the district level. And two, we needed to archive our content.”

In this webinar, we sit down with Catherine and Tove to find out how they successfully implemented a policy to centralize oversight and ensure compliance with public records laws district-wide.

Listen along to learn:

  • The link between Highline’s overarching goals and how they connect to social media use
  • How social media adoption grew–and the benefits and challenges the change posed
  • The exact process Tove and Catherine use to “register” social media accounts and ensure they’re in compliance with school policy
  • How they got buy-in from principals and staff to implement their plan

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Resources Mentioned

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Top Audience Questions

View the most asked questions during the webinar.

Once you started registering the different social media accounts in your district, were you surprised by what you found?

Yes–it’s surprising how much is out there. Sometimes our principals are surprised, and we’ve definitely been surprised. Recently, I was calling a principal to find out who the admins were behind some newer Twitter accounts that had sprung up. In asking about those, I found out about a handful of other accounts I didn’t know about! We try to stay up with it as much as we can, and to the the extent that we’re registering accounts, we’re in a much better position.

How do you track whether a student has consent to be used in photos on social media?

We have a photo “opt out” process. So, every year, families call the office if they prefer not to have photos of their children shared on social media or in other district materials. We track it along with the student’s other information so it’s easily accessible. Because it’s an opt-out process, it’s very few students for every school.

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