“Social media was like the wild west…”
Up until about a year ago, Tove Tupper and her team at Highline Public Schools had little in the way of protocol for managing the dozens of social media accounts that were sprouting up in their district.
Although they’d had a social media policy in place for years, Tove and her colleague Catherine Carbone Rogers hadn’t yet formulated a plan to make sure all the social media accounts in their district were in compliance.
This presented a multitude of problems for the communications team—they didn’t know whether parental permission had been granted to share photos of the students who were being featured on individual school or club pages, and they didn’t know who “owned” the many disparate accounts linked to their district.
At some point, Catherine says, “we knew it was time to reign in our social media cowboys.”
“We realized,” she says, “that we had two problems. One, we needed to monitor and regulate social media at the district level. And two, we needed to archive our content.”
In this webinar, we sit down with Catherine and Tove to find out how they successfully implemented a policy to centralize oversight and ensure compliance with public records laws district-wide.
Listen along to learn:
- The link between Highline’s overarching goals and how they connect to social media use
- How social media adoption grew–and the benefits and challenges the change posed
- The exact process Tove and Catherine use to “register” social media accounts and ensure they’re in compliance with school policy
- How they got buy-in from principals and staff to implement their plan