ArchiveSocial Blog

Community program successes, employee milestones, and local color all have a place on your social media pages. Sharing these positive stories about your agency, school, or locality can build trust and give community members more insight into your achievements. And if you do it right, you also might boost your engagement rates.

Social media and our lives online change rapidly. Public communicators must stay on top of emerging trends but also keep them in context to avoid changing direction with every new meme or platform update. Here we’re exploring four key takeaways from our recent State of Social Media in the Public Sector survey and report, complete with stats and recommendations.

We are excited to announce that ArchiveSocial is now archiving TikTok! ArchiveSocial captures your organization’s TikTok content directly through API integration and stores that content securely in its native format with metadata. When you share videos, they are automatically captured and stored in your archive.

ArchiveSocial’s State of Social Media in the Public Sector report is an annual survey and report that provides an inside look at how public agencies and school districts are leveraging social media to reach their communities and accomplish their goals. This year, we surveyed over 650 government communicators to learn more about their struggles and strategies, and now we’re sharing the results with you.

In our June webinar, Mark Weaver explained the dangers that violating the First Amendment on social media platforms can pose to public agencies and employees.