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Careers – Digital Marketing Specialist

Digital Marketing Specialist: AS-mktg-0603

Who is ArchiveSocial?

ArchiveSocial empowers organizations to actively participate on social networking channels by ensuring they can fulfill legal requirements and avoid lawsuits. Our cloud-based archiving and analytics technology is trusted by more than 2,000 organizations including New York City, the State of North Carolina, and the United States Department of Justice. In 2017 we collaborated with the White House to launch the first archive of presidential social media in history (for the outgoing Obama administration).

Our office is located in the heart of Downtown Durham, NC, walking distance from the Durham Performing Arts Center, Durham Bulls Athletic Stadium, American Tobacco Campus, the American Underground (a Google for Entrepreneurs Tech Hub), and some of the best food in the Southeast. As American Underground alumni, we retain many privileges of membership, including access to their facilities (including a beautiful rooftop deck!) and the invitation to attend happy hours and other social events for unparalleled access to the vibrant Durham entrepreneur scene.

We are a rapidly growing company, and we are looking to expand our marketing team with the addition of a driven and experienced Digital Marketing Specialist.

What does the Digital Marketing Specialist do?

Reporting to the Director of Marketing, the Digital Marketing Specialist is responsible for driving and delivering SEO, SEM, email marketing, and social media strategies to support the marketing team’s goals. This includes managing the paid search budget per campaign, leading the team to improve organic search results, and driving the paid and organic strategy for social media.

The Digital Marketing Specialist is an expert in building a company’s digital presence by winning paid search bids, and by leveraging content and other marketing collateral to increase organic traffic. They understand and advocate for the use of paid and organic social media as meaningful channels to engage, educate, and convert targeted audiences.

Additional responsibilities include providing support to other members of the marketing team on an as-needed basis in areas like event management, email marketing, and partnership marketing.

Who are you?

  • You are a digital expert with a proven record of increasing a company’s online presence through SEO, SEM, and social media
  • You love metrics and you use data to drive decisions that improve the company’s digital presence
  • You are Google Analytics certified, or have a similar level of skill, and are intimately familiar with Google Ads and paid social ads
  • You have built email marketing campaigns and have a history of keeping clean, well performing lists
  • You are a passionate, talented, clear communicator, that loves expressing new ideas
  • You are a self-starter hungry for the next opportunity to learn and grow
  • You are detail oriented and have zero tolerance for failing to continuously improve
  • You are a team-player and enjoy engaging those around you in the work you’re doing
  • You have a minimum 2 years’ marketing experience – bonus points if it’s in a B2B SaaS setting

Preferred skills:

  • Experience executing multi-channel digital campaigns with appropriate certifications
  • Excellent testing and optimization skills as it relates to ad and content performance
  • Familiarity with Pardot and Salesforce, or similar

What do we offer?

  • A truly collaborative environment with a management team that wants to hear your ideas and help you grow
  • A competitive salary, and fully paid medical insurance
  • Dental, Vision, Life, and 401k matching
  • Open vacation policy and flexible work environment
  • Free downtown parking, drinks, snacks, team lunches, and happy hours
  • A fun, dynamic, entrepreneurial workplace in the heart of Downtown Durham

Can’t control your excitement? Send your resume to loveyourwork@archivesocial.com with a few sentences on why you believe this is the right opportunity for you!

PLEASE NOTE: ArchiveSocial is unable to sponsor visas at this time. You must be a US Citizen or Permanent Resident authorized to work in the US.

Due to the high volume of applications for this position, we are not able to respond directly to each applicant.

All applicants will be subject to a background check.

ArchiveSocial is an Equal Opportunity Employer.