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The Metrics Guide To Social Media Success for Education

The Metrics Guide To Social Media Success for Education

Likes, shares, impression, retweets, reach. Social media networks provide a multitude of ways to measure success. Which one is right for your ...
The Metrics Guide To Social Media Success Public Sector

The Metrics Guide To Social Media Success Public Sector

Likes, shares, impression, retweets, reach. Social media networks provide a multitude of ways to measure success. Which one is right for your ...
The Communicators Weigh In: Public Sector Social Media Resources On COVID-19

The Communicators Weigh In: Public Sector Social Media Resources On COVID-19

2020 has brought new challenges that the World has never seen before, and it’s the public sector communicators that have been at the forefront of
24 Tips for Content Creation for Education

24 Tips for Content Creation for Education

One of the top concerns of school social media communicators is finding out how to constantly create new content. So we teamed up with some of ...
7 Times Government Transparency was tested Through Social Media

7 Times Government Transparency was tested Through Social Media

Why do people make records request for social media? We hear this question all the time. In short, there is no single answer. Agencies have ...
Social Media Oversight in the Face of Records Laws and School Safety

Social Media Oversight in the Face of Records Laws and School Safety

It’s challenging to oversee all of the social media accounts in your school district (or even to know all of the accounts that are active!). ...
Choosing Your Channel: Understanding the Unique Characteristics of Social Media Platforms

Choosing Your Channel: Understanding the Unique Characteristics of Social Media Platforms

Social media networks have personalities. Facebook is different from Instagram; Twitter can't be treated the same as LinkedIn. And as different ...
Once Upon a Timeline: Telling Your Communities Story on Social Media

Once Upon a Timeline: Telling Your Communities Story on Social Media

The City of Mansfield, TX has perfected the art of community storytelling with Belinda Willis at its helm.About the SpeakerBelinda Willis Belinda
From the Clerk’s Desk: What You Need to Know About Social Media

From the Clerk’s Desk: What You Need to Know About Social Media

The struggle between a clerk’s responsibility to maintain social media records and adhere to an agency’s social media policy can lead to multiple
#Safety Trending: Using Social Media to Increase Community Security

#Safety Trending: Using Social Media to Increase Community Security

Increased home values, better schools, an improvement in constituent satisfaction, what could your community gain from safer neighborhoods? As ...
What’s in a Post?: Quantifying Social Media Success

What’s in a Post?: Quantifying Social Media Success

Followers, impressions, likes, and retweets! Social media platforms today give creators ample data points to analyze performance and impact, but ...
Facing the Tough Questions: Maintaining an Open Dialogue on Social Media

Facing the Tough Questions: Maintaining an Open Dialogue on Social Media

Your agency’s response to tough questions can make the difference between fostering positive community engagement or contributing to negative ...