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What’s in a Post?: Quantifying Social Media Success

Followers, impressions, likes, and retweets! Social media platforms today give creators ample data points to analyze performance and impact, but not all data is created equally. Being able to successfully measure impact, plan content, and maximize engagement is dependent on your understanding of what all the different data points can mean.

About the Speaker

Aly Van Dyke
Marketing Communications Consultant, City of Austin, TX
A Kansas native, Van Dyke has spent the past four years working in communications for local government, specializing in social media and strategic communications. At the City of Austin, Van Dyke has lead the way in updating the City’s social media policy; formalizing and overseeing the work of the Social Media Committee; and developing best practices and protocols for social media use, including archiving, content guidelines, and language access. Prior to working in local government, she covered local government as a newspaper reporter. She has three dog children and has a passion for running and 80’s music.

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