Social Media & Personal Liability for Local Government Agencies

On August 17th, 2021, we heard from journalist, author, PIO, and the founder and principal consultant of MuniMedia, Lora-Marie Bernard, as she talked through the responsibilities and personal liabilities elected and appointed officials have on social media. She discussed how this content can be a historical record and solutions you can implement to use social media effectively, ease your workload, and help empower a transparent and agile digital government.

Social media has become one of the essential tools for local government leaders to engage with their audiences. But few properly manage the records created on social media platforms.

In this recorded webinar, you’ll learn:

• How to assess the risks for public officials engaging on social media
• First Amendment & Open Meeting law pitfalls to avoid
• How to develop a social media plan & write a social media policy
• Tactics to promote transparency & protect your agency
• How to manage, retain, and preserve social media content as official record for the full extent of its retention period

About the Speaker

Lora-Marie Bernard
Journalist, Author, PIO – City of Lake Jackson, TX

Lora-Marie Bernard is the founder and principal consultant of MuniMedia, a multimedia journalist, and award-winning Texas nonfiction author. She was a national correspondent for the first Trump presidential campaign. As well as an international radio commentator, digital journalist, and photographer for the Texas U.S. Senate Race, the Washington D.C. Women’s March, and Hurricane Harvey. An experienced digital storyteller, Bernard specializes in improving platform content and creating communication funnels that boost organic engagement and brand awareness. She uses her knowledge in multimedia, social and digital platforms to help small governments find cost-effective methods to boost communication, and handle extensive brand crisis communication campaigns. Currently, Bernard serves as the first Public Information Officer for the City of Lake Jackson, Texas where she is building the communications program from scratch.

Alix Bowman
VP of Customer, ArchiveSocial

Alix Bowman leads the CX team as VP of Customer at ArchiveSocial and is an expert on social media network operations. Alix has over 13 years of experience bringing groundbreaking strategies to life with sustainable concepts, development, and execution. She is an award-winning entrepreneur and startup strategist, who has been recognized on numerous occasions for her dedication, leadership, and ability to identify consumer needs.