The State of Public Sector Social Media 2021 Recap

2020 rocked public sector communication. What’s ahead for 2021 and beyond?

We’re sharing the results from our second annual State of Social Media in the Public Sector Survey in which more than 600 of your peers provided an inside look at what they are doing on social media, how COVID-19 impacted them, and how they adapted their strategy to manage social and mitigate risk.

In this recorded webinar, you’ll also gain exclusive insights on year-over-year trends and new data points, including:

• How COVID-19 influenced overall content strategies & communications
• Increased platform adoption & new engagement opportunities
• What teams are doing to improve time management & responsiveness
• How to measure effectiveness & success on channels to support goals
• Ways agencies & schools are improving compliance & security on their pages

About the Speaker

Alix Bowman
Director of Customer Experience, ArchiveSocial

Alix leads the CX team as Director of Customer Experience at ArchiveSocial and is an expert on social media network operations. ArchiveSocial is the world’s leading provider of social media archiving technology in the public sector. ArchiveSocial enables more than 5,000 forward-thinking government entities, law enforcement agencies, and K-12 school districts to openly and transparently communicate across social networking platforms while ensuring legal protection and compliance with public records.