State of Social Media 2022: Insights from Public Communicators

Digital communication has seen a drastic shift in the last two years, and now the value of social media for public communicators is clearer than ever. To quantify this value and produce our State of Social Media in the Public Sector report, we asked over 700 public sector communicators and strategists how they use social media and keep up with trends, platforms, and use cases constantly changing.

In this video, we share key findings from the 2022 report, chat about shifts in citizen behaviors and expectations, and discuss how public entities can overcome the changing nature of social media to connect more deeply with their community.

In this webinar, you’ll hear:

• Current & future public sector social media trends
• The top challenges for government communicators & how your peers are handling them
• How to build trust through your online presence
• New content formats and platforms to keep an eye on
• Insider info from your peers

The Speaker

Marcus Smith
Digital Compliance Communications Specialist
ArchiveSocial – Powered by CivicPlus

Marcus Smith, Digital Communications Compliance Expert at Optimere, helps public agencies and school districts navigate digital compliance, accessibility, and records management challenges to ensure they effectively meet online regulations while providing better support for their community. Marcus has helped thousands of agencies and organizations establish best practices and training to mitigate risks across their social media and websites and streamline the fulfillment and management of records requests.