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Trolls and Their Toll on Social Media Communicators

Social media is a great channel for public agencies to get their message out in a fast, engaging and effective way. However, the benefits of social media do not come without some risks and sometimes those messages are targeted by predators that lurk under the communication bridge between communicators and their community in the form of online trolls. Most public agency communicators have witnessed how quickly a seemingly innocuous post can go down in flames under the attack of a troll.

To learn more about handling trolls, visit this blog post which includes downloadable resources.

About the Speaker

BRANDI BATES
Brandi Bates is an experienced local government public information officer with a demonstrated history of working in crisis communications as well as non-profit and the private sector. Brandi oversees Santa Rosa County’s public information office, promoting the plans, programs and policies of the board of county commissioners.

During large scale disasters, Brandi deploys with the Northwest Florida All-Hazards Incident Management Team as their public information officer. She served in Pasco, Clay and Collier counties during the impact and aftermath of Hurricane Irma, and Washington and Bay counties in 2018 following Hurricane Michael. She is also a FEMA Incident Command System (ICS) instructor, training responders and support personnel in public information and basic ICS courses.

Brandi graduated from FEMA’s Master Public Information Officer Program in September and was recently recognized as the Florida Public Relations Association Pensacola Area Chapter’s Communicator of the Year for 2019.

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