Likes, shares, impression, retweets, reach. Social media networks provide a multitude of ways to measure success. Which one is right for your agency? How can you use social media to better engage with community members on and offline? We explore these questions in our Metrics Guide to social media success for the Public Sector. Where we look at the top metrics public sector communicators should be following on Facebook, Twitter, Instagram, and Youtube, and we delve into strategies to turn the numbers on a screen into an engagement-driven communication plan.
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