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When a controversial photo was posted to Facebook, the South Daytona PD went from managing a few social media interactions per day to handling more than 13,000 posts and comments over a single holiday weekend. Even though the initial post was neither created by nor posted to South Daytona PD’s page, the public turned to them to take action. Learn how the viral incident impacted South Daytona PD’s communications team, and how they were able to respond to requests for information during and after the incident.
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