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Choosing Your Channel: Understanding the Unique Characteristics of Social Media Platforms

Social media networks have personalities. Facebook is different from Instagram; Twitter can’t be treated the same as LinkedIn. And as different platforms draw different types of users, how can you create content that resonates with your community across these channels?

About the Speaker

Katie Nelson

Katie Nelson is the Social Media + Public Relations Coordinator for the Mountain View Police Department in California. Recently appointed PIO Section Secretary for the International Association of Chiefs of Police (IACP), Katie speaking across the country on social media best practices, crisis communications and forming positive working relationships between law enforcement and the media.

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