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When a Comment Becomes a Crisis: What to Do When Going Viral Happens


Join Skagit County, WA and ArchiveSocial for an interactive discussion about what happens when a Facebook interaction between an elected Sheriff and a local restaurant takes on a life of its own, and distracts from the day to day business of running local government.

Communications Officer Bronlea Mishler will share her experience managing the fallout from a post that to date has reached over 2.9M people and has received close to 82,000 comments. She will share her experience using ArchiveSocial Crisis Support to manage the response, take control of the conversation, and be prepared to respond to public records requests under the Washington Public Records Act.

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