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How Not To Be Boring on Government Social Media: West Hollywood, CA

 

From pedestrian safety PSAs in the form of colorful music videos to tongue-in-cheek ads promoting public transportation, the City of West Hollywood engages their constituents through over a dozen social media channels and has become an award winning example of how public agencies can communicate in an authentic fashion, while managing legal risk and critical government requirements such as the California Public Records Act.

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The Case for Social Media Archiving

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