Protecting Your City Identity on Social: Deerfield Beach, FL

 

Join the City of Deerfield Beach and ArchiveSocial for an interactive discussion about how a city rebranding effort turned into legal dispute, and the role social media records will play in the case.

Learn directly from Public Information Officer Rebecca Medina Stewart as she shares her story of battling a trademark troll using evidence from the city’s social media archive. She will also discuss how the city is using social to rebrand themselves, and the day-to-day advantages of using an archiving tool for responding to public records requests.

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