Taking Down Trolls: How the Margate, FL Defended Their Social Media Policy

Margate, FL discussed how to protect your agency’s social media pages from inappropriate posts, spam, off-topic conversations, and other activities prohibited by your social media policy. Communication & Marketing Coordinator Alison Saffold shared her story of how she handled a disgruntled citizen who accused the agency of unfairly targeting and removing her posts from the City’s Facebook page. Find out how a robust policy, consistent application of that policy, and archiving helped prevent a potential legal headache, and allowed the City to successfully neutralize a troll.