Troll Patrol: Overcoming Social Media’s Dark Side

The social notification no one wants: a negative comment has been posted. But what responsibility do government and school district social media managers have in moderating trolls on official channels?

Tune in to Santa Rosa County School District’s MPIO, Brandi Bates, and ArchiveSocial’s VP of Customer, Alix Bowman, as they share what they’ve learned from their experiences and research on confronting trolls. Discover their practical strategies you can implement to protect your reputation, tackle misinformation, and diffuse online trolling.

In this webinar, we discuss:

• What an internet troll is (versus a negative user), how they behave, & the risks they pose.
• Processes & plans to create ahead of time to avoid & minimize disruption of trolls.
• How to manage negative content, comments, & trolls on social media without violating First Amendment rights.

About the Speaker

Brandi Bates
Public Information Officer, Santa Rosa School District

Brandi Bates is a master public sector public information officer with a demonstrated history of working in crisis communications as well as non-profit and the private sector. Brandi is the Public Information Officer at Santa Rosa County School District. Previously, she oversaw the Santa Rosa County Commissioners’ public information office for six years, promoting the plans, programs, and policies of the board of county commissioners. During large-scale disasters, Brandi deploys with the Northwest Florida All-Hazards Incident Management Team as their public information officer.

Alix Bowman
VP of Customer, ArchiveSocial

Alix Bowman leads the CX team as VP of Customer at ArchiveSocial and is an expert on social media network operations. Alix has over 13 years of experience bringing groundbreaking strategies to life with sustainable concepts, development, and execution. She is an award-winning entrepreneur and startup strategist, who has been recognized on numerous occasions for her dedication, leadership, and ability to identify consumer needs.